Saturday, November 06, 2004

To-do list

This will be my list of to-dos for everyday management and marketing.

1. Use common sense.
2. Do the obviously right thing, because a simple look at the world reveals no one is going the obvious right thing.
3. Be empathetic. Really think hard about what empathy means... and now understand
that you have to empathize everyday, and keep up to pace with the drastically changing life of the consumers.
4. Embrace change.. by initiating it. Humbug book stuff, but hardly ever done!
5. Focus on the basics... cut out the s***. If people want good price, they won't eat or drink your image.
6. Ask THESE questions: what, where, why, when, how, by whom, for whom?

Easy stuff na? Easy to overlook any day....

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