Sunday, November 07, 2004

Marketing Begins Now - Part 2

Let me preempt the criticism about "stating the obvious" in Marketing Begins Now.

Of course!

"Find a gap and fill it"
Of God's-sake course, Ramla!

"Right Context."... Are you saying of course?
_ _ _ _ _ _ _ _ _ (Your answer goes here.)

Google."... Are you saying of course?
_ _ _ _ _ _ _ _ _ (Your answer goes here.)

The greatest of products today were not obvious to those who took the need for them for granted. This is exactly what is meant by knowing what people really, really need or want (their information to get sorted). And giving them the best offer (Google and its related products), at the right price, on the right time, and within the right context.

And what is context? Keep watching this blog b/c a book's worth of volume can be filled on the critical importance of context. Watch out, especially, for "Consumer Context Planning."

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1 comment:

Anonymous said...

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great stuff!