Thursday, July 07, 2005

Wannado City

The blurb says: At Wannado City, kids can be whatever they want to be – right now. From paleontologist to news reporter, to everything in between, kids try out tons of grown-up jobs in the first indoor city just their size. They can operate on a patient, cook up a pizza or even solve a crime.

This is amazing. Be what you wanna be! DO what you wanna do! The ultimate realistic-fantasy of all human beings: get a taste of what it's like to do what you want to do with real objects and playmates.

Kids play out their fantasies in style by role-playing with imaginery objects and imaginary settings (and in my kiddie days, there were sometimes massive disputes on setting the scene and even assigning gender roles). But in Wannado City, brainchild of Mexican-born entrepreneur Luis Javier Laresgoiti, kids roleplay in real-life settings and carry out virtually real tasks. He got the idea for this experiential park when he watched his own daughter play with his telephone.

This park is not only experiential, which is the big idea of today's business world, but Luis also has the colorful designation of Chief Creative Officer. Certainly the kind of designations that should get a seat in the Board of Directors of today's organizations. Use them, or lose them! [And if they "should not" get a seat, they "will" get a seat.]

The next thing I'd like to see is a Wannado Park for adults! Or a kiddie-style amusement park for the adults. For a loooong time, the kids' play pens in McDonald's have been making me think of this. No more boring old gardens (ala the Karachi Safari Park) for adult amusement! I WANNA DO some thing! :)

1 comment:

Bruce said...

I like the concept. I tried to develop something similar years ago in South Africa.. I called it TAKE WING giving the youngsters enough knowledge to learn about various life , career or general opportunities, and then take off into the real world. It had more to do with experiential, on the job learning, in a real work environment, than a City, but the concept was the same. I would like to learn more.

Bruce