Thursday, July 14, 2005

Can Pottermania be potted up?

Harry Potter and the Half-Blood Prince, the sixth book in the wizarding saga, goes on sale worldwide at 0001 BST [British Standard Time] on Saturday. UK book chain Waterstone's says it is expecting about 300,000 to queue at its stores for the late night opening on Friday. {Read More}

Meanwhile, doubts prevail about the magic of Harry - has he been overcommercialized? In the latest MarketingProfs.com newsletter, Ann Handley declared that the Pottermania was limited to the spell of the story itself. The merchandise didn't have the magic of the word. There are others who wonder if the Harry Potter charm itself is wearing off? The BBC lets the public wonder.

That said, the core Potter brand (ah, them lovely books!) shows limited signs of wearing off. Publishers expect 2 million books to vanish in a day.

From the blogosphere: The Leaky Cauldron, the most popular Harry Potter blog on Google search list, is maintaining a countdown clock accurate up-to-the-second and some excellent news about the upcoming release.

Is Harry Potter just a brand with a craze following (it just seems to be a must-have book series) or is it a lovemark, adored for the spell it creates?

2 comments:

Shirazi said...

The book was released in our University too, but it was way costly. When is the paper back edition comming.

BTW, very bright change colour here.

Ramla A. said...

The bright colors are intentional. Breaks the boring clutter. But I am not sure if they look just as "friendly" off the screen of my laptop. Tell me?

P.S. Dunno about the paperback. Ask Liberty Books (www.libertybooks.com), they would help.