Wednesday, October 05, 2005

Re-positioning NEXT>

Two days ago, the description of what NEXT> is about (up there at the foot of the header) was a long-winding statement that tried to be all-inclusive. In effect, it restricted my thoughts by listing a few things NEXT> would be about.

I took a dose of some Seth Godin advice: if you can't state your position in 8 words or less, you don't have a position.

So here it is:

NEXT> by Ramla is about the emerging global society.

That's the core position. The tagline remains: Know What's Coming!

It gives me one freedom that I was itching for: not just chronicle the future and trends, but have the room to shape trends (more important, esp. for original thinking). This is a smaller line, but its nakedness gives me the freedom to clothe the blog in many ways.

For the curious, here is the old position statement:

"NEXT> by Ramla is about a future that becomes past faster than we know it. So how do we anticipate, and make use of rapid change? Where, essentially, is the world going to? Or is an essence even there? NEXT> by Ramla predicts, anticipates, and celebrates a future that is not centrally controlled. That is going to BE. And fast! This requires new thinking skills and high perception to survive and prevail. In a rapidly changing world, this may be all that matters."

What do you think?

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