9 rock-stars of finance @ Yahoo!

Just found this at Yahoo!: 9 business and finance columnists - the "Rock stars of Finance" as Yahoo! calls them - are writing on Trends, Retirement, Money & Happiness, Common Sense investing, and more. Even Daniel Pink is there! Check out The Trend Desk. This looks promising.

These columns are one in the line of many new initiatives that Yahoo! is taking to re-launch itself as a hip, global news agency + portal. I feel Yahoo! is now looking more like a lifestyle than just a portal that looked like a bazaar carrying all things e-. Being a "lifestyle" will give Yahoo! products an integrity. They will also gel in well with the consumer's need for having saner media that streamlines their needs for news, entertainment, communication all in one.

MSN and Google should start worrying. Google in particular - for it seeming to be a constant work-in-progress (everything is beta!). Perhaps Google needs to stop getting fascinated by its own awesome technology (there IS something eerie about sensing and ranking) and get down to providing reliable solutions for the users. The Gmail downtime has come to the point that I have to forward my mail to Yahoo!

Anyway. More on the emerging portal and search tech wars later. I am back to reading at Yahoo! Finance. Let's see what Pink has to say in Green is Good.