Monday, September 05, 2005

F1 Pit Crew: Excellence in Action!



“Every Second Counts” is an article about McLaren Mercedes pit crews that taught me about excellence in teamwork. The article appeared in 2000 in Team McLaren’s (fan group) magazine Racing Line.

At that time (and now once again after a long dry winning spell) McLaren was known for its short pit stops that were under 7 seconds. For the uninitiated, the pit stop is when a car in F1 racing stops for fuel and tune up. F1 winners often win by less than a second’s margin, so a “pit stop strategy” is crucial to minimize the stop time, and have as few stops as possible while not compromising on the safety/drive-ability of the car.

The Pit Crew
A pit stop crew is made up of 21-23 members typically for every team (Ferrari, McLaren, Toyota, etc.). Each member controls their part of the job and their task is not just to minimize the time, but to close their work before deadline and not get in anyone else’s way. They are trained in what they do as at action time, no one is overseeing what they do at that moment. The beauty is in the coordination. The pit stop has to be designed in a way that the driver facilitates his team in facilitating him. If he is even centimeters off the stop mark, his team loses seconds in adjusting position – which eventually means that the driver loses. In a pit stop, everyone is the master of their own game – they are the expert of the part of the task they deal with. The lollipop man*, the jacks, the fuel-men, the type men – each person is the expert in their task.




Just meditate on the pictures above (I found better Ferrari pictures). These are two different pictures, but it’s hard to tell the difference. This is how well-trained the teams are. What’s in between the lines of the Racing Line article above is the understanding among the team members. If they were spending their times poking into others’ affairs, the pit stop would be better off in a normal gas station. My lessons:

  1. The driver may be the hero-leader, but when it comes to expertise on individual matters, he follows experts on the matter – such as the lead engineer. The final decision, however, is of the driver.
  2. A leader doesn’t have to individually handle all aspects of the work. That’d be poor leadership.
  3. If a leader’s people win, he wins. It also means he has to make room for them to win. Their loss would be his loss. And their victory is his victory. So no snatching the personal glory of team members! (Oh-so-common in business boardrooms.)
  4. An agile team is required to deliver the offer fast and first to the market. Just as an agile pit crew sends a car back on the track faster.
  5. If excellence is created in each part of the value chain, the final product is superior.
  6. ...But, it’s about the car, stupid! “Excellence in value chain” can’t be misunderstood to collect the best hodgepodge of parts. You can’t fit a jet’s tires to an F1 car no matter how much more excellent they are! Likewise a team can’t be made of disconnected stars (e.g. the Pakistani cricket team – a notorious collection of starts who don’t see eye-to-eye), or the components of a process can’t be unequal. There’s got to be a “balance” – assembly line style! This is especially relevant to employers who collect goodie-bags of talented people but not a team – what’s more tragic than a Stars’ War?
  7. Excellence is by intelligent design (and practice, and training). It is not a "magic moment" - a random chance.
  8. F1 engineering is very, very sexy. Why can’t we have service stations like that in normal life??

* “Huh, who’s a lollipop man? Are they vending candies in the pit lane??” Want to know who’s who in a pit crew? See this fabulous article.

Email: nextbyramla AT gmail.com

Thursday, September 01, 2005

A moment of silence...


- SILENCE -
An exciting day in Blogosphere - a sad day in the world sphere. In the memory of the 800+ Iraqis killed in a stampede and the many in USA devastated by hurricane Katrina.
The photos and links are from CNN.
Special note/ode: The photo above is by a "citizen journalist."


May Allah bless them. And us.

Email: nextbyramla AT gmail.com

Wednesday, August 31, 2005

3108 - Blog Day 2005

Nir Ofir thought up of 3108/BlogDay so that the bloggers break the routine of reciprocal gratification. You know, Google ranks pages based on their rank, which is based on how many other pages link to them. The more pages link to PageX, the more important PageX looks to Google and gets higher on the Google results. Blogosphere was beginning to earn a little suspicious reputation for this "you scratch my back, I scratch yours" linking.

Ofir suggests an end to this by asking bloggers to step out of their clans and explore the wide, diverse blogosphere. On 3108 (August 31 - it reads like the word "blog" when written as 3108), all participating bloggers link to five new blogs that are different from their usual interests and points of view. And as for participating: everyone's invited!

Serendipity! The amazing variety of life revealed in one lovely accident! It took me to many blogs that I discovered in the past couple of days - these are the best five:

1. Order and Anarchy - by Syed Sibghatullah - tags: politics, society. An insightful blog about Pakistani politics, the local elections, the state of the society. It almost reads like an op-ed in a national daily. Has a clean, uncluttered look.
2. Closet Therapy - by Closet Therapy - tags: fashion, lifestyle, shopping. A colorful, spunky blog with product reviews, "lust" lists, and just plain fashion and shopping writeups.
3. Science Blog - by Ben Sullivan and "a team of science editors, writers, and enthusiasts" - tags: science. This is a meta-blog with "node" blogs sticking out in true scientific fashion. Topics range from brain & behavior to media and security & defense. Aha! Perhaps I should satisfy my passion for physics here and get writing on theories of time!
4. Shifting Light (Postcard from Provence) - by Jullian-Merrow Smith - tags: art, painting, nature, France. Am I proud of the gems I've discovered! I once chanced upon this site a long time ago, and today, I'll take Ofir advice and discover something beyond my usual sphere. With a different design, this blog features a painting a day from the blogger/painter's studio. You can also receive a painting a day in your inbox through an opt-in newsletter. My artsy gift for you!
5. Bakpakchik - by (tada!) bakpakchik - tags: personal. I discovered this one through a comment left on NEXT>. I found her storyboard blogging very amusing and unusual (though not unseen).

This is my truly random blog pick-basket. Am I delighted or what! :) BlogDay zindabad!

Email: nextbyramla AT gmail.com

Saturday, August 06, 2005

Madam, you're an idiot

Wha...!? Whoa! Bhai saab! You think I'm an idiot!?
These are the kinds of thoughts that flashed through my mind - and face, I'm sure - as I found myself being duped by the sellers on a shopping trip.

I was shopping at this overpriced market in Karachi (it's close to home) to buy some essentials for a pilgrimage tour. It had been some time since I had been out shopping on my own, and I had to devise a way to get a bargain. Pretending to be a dumb customer is a strategy I employ to negotiate - it kind of alarms the seller: "could-be irritating girl, right ahead!" Usually, they give me a bargain just to get me out of the shop.

But this isn't something that really works. (I'm just checking different strategies.) In fact, I don't even have to try to act dumb - I walked in to several shops that seemed to be waiting for customers (in a minute we'll know why) - and the shopkeepers had this "in walks my prey" written all over. My thin veneer of the naive-university-girl-out-for-shopping quickly wore out as I tried to control my temper - and amusement.

At the cosmetics shop, I was presented with a thick-grained blush-on in a wornout plastic pack. It was from "UK." Now a quality blush (or eyeshadow, or even chocolate!) is fine-grained. You can't even feel the powder if you rub it between your fingers. I asked them if "UK" was in a bara [unregulated markets, often full of smuggled or counterfeit goods] in Peshawar? They gave me that "silly lady asking too many questions - why don't you just buy the damned thing and leave!" look. They lost the sales, and even in my confidence in what appeared to be perfectly legit Etude cosmetics.

Other Stories [more of the same]:

Repeat: Cotton-buds pack declaring it's a 100-bud pack, with only about 50 cotton buds. When I noted, the price was slashed from Rs. 25 to Rs. 20. Thank you!

Repeat: The salesgirl, pitching another small-time item: "And this is for.... [turns to the shopowner] How much should I say?" He doesn't look up and says: "Make it 50." I: "Er, this sticker says it's Rs. 30.50." Salesgirl: [Pause, blink.] "We also have to make profit." I: "Ok, make Rs. 5 profit." Salesgirl to shopowner: "Khalid bhai?? ['Brother Khalid...']" Khalid Bhai, doesn't look up but for a frustrated glance: "Ok, ok. [[Stupid customer!]]" Salesgirl: "Ok, 35." I: "Ok, 35." My heart: "30.50 has profit included." I, to heart: "Shut up, sir. I'm in a hurry here, but my only solace is to blog it!"

Repeat: I: [On being presented with a cheap-shot "Italian" blush pack when I asked for Etude, of which the shop bears huge posters. The printing on the box was coming off.] "This is not Italian." Khalid Bhai: "Madam, you said it so abruptly. Don't do this... [Pause] This is Italian." I: [blink, blink] "Let me say it politely, This is not Italian." Khalid Bhai [removes all cosmetics from the counter, sullen] "Ok."



What makes these people think they'll get business if they try to fool the now-extremely savvy customers? Their large shops with 0-2 customers at one time bore testimony to their anachronistic selling techniques.
P.S. Retailing needs an overhaul. At least, all items should have a price tag, at least the branded ones.
P.P.S. Pakistani firms need to focus on branding big time. They are losing sales by the unethical selling practices of the retailers who are pocketing the unreasonable amounts of profits.

Email: nextbyramla AT gmail.com

Wednesday, July 27, 2005

Break!

Hi readers. I am on a little break here, involved with a few creative assignments. Actually, working on so many topics at one time, I've got my own tiny Internet in my head! I'll be back in about a week, perhaps earlier. While I'm gone, why not check out a few interesting FREE reads?

The Art of the Start by Guy Kawasaki - a manifesto I recommended to my students of entrepreneurship. Pretty interesting. It emphasises the prototyping approach to get going. I've decided to include prototyping as a compulsory part of my next "hands-on" entrepreneurship class.
How to be Creative by Hugh MacLeod - dispelling a fat load of myths about creativity. A shocking, provocative, but real-life welcome to the world of creativity in advertising. Warning: Real Life, dead ahead!
Start Talking Ideas - Want to Make Your Mark on the world? Want to do something? Check this site out if you have an idea that you want to bring to life.

I am off for now. Just a little something else: How woulld you like to be the designer for a branded line of t-shirts, given the chance?

Just think wishful, no economics, no real-life. It's a wish survey. Leave a comment or mail.

Oh yes, anonymous comments are allowed once again. And the site's licensed under a Creative Commons Deed now. More later. Salam for now!

Really missing me? Here's the email: nextbyramla AT gmail DOT com
P.S. As a way of giving more time to things that really matter (me, my family, my faith), I am practicing spending fewer time online, especially on emails. I'm scheduling weekly time for email responses. It may be slower, but it also much better and thoughtful!